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Strategy. Execution. Market Entry Built on Strong Foundations.

Helping European companies enter and expand in the Philippines with clarity, confidence, and purpose-driven execution.
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For Organizations Expanding, Growing, or Transforming

Cornerstone Strategy partners with:
  • European companies exploring the Philippine market
  • Mid-sized firms planning expansion and market entry
  • Global businesses seeking local execution and cultural alignment
  • PH organizations needing strategic clarity and commercial direction
  • International investors looking for on-the-ground advisory support

If you’re expanding, entering a new market, or improving commercial results — Cornerstone Strategy guides you end-to-end.

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The Challenge of Entering or Growing in the Philippines

Most foreign firms struggle because:

Market data is scattered or unreliable

Local regulations and compliance differ from Europe

Finding trusted partners is difficult

Cultural dynamics impact execution

Expansion teams lack local insight and strategic clarity

You need more than a report — you need a partner who understands both worlds.

Why Cornerstone Strategy Is Different

We combine strategic expertise, local insight, and global business standards.
1
EU–PH Bridging Expertise
Dutch–Filipino strategist with experience across Europe and Asia. We understand both business cultures deeply — and bridge the gap.
2
End-to-End Market Entry Support
From feasibility → entry strategy → execution → local partnerships. We don’t just advise — we help you land and grow.
3
On-the-Ground Insight
Direct access to Philippine networks, industry leaders, and ecosystem partners.
4
Purpose-Driven Strategy
We operate with integrity, transparency, and stewardship — essential when navigating a foreign market.
5
Hands-On Execution
We don’t disappear after the PowerPoint deck. We support operations until you’re fully established.
Work With Cornerstone Strategy

Your Strategy Advisor for the Philippines

Melboy “M” Pangan is a Dutch–Filipino strategist specializing in expansion, market entry, and business growth. He has advised companies from Europe, Australia, the Middle East, and Southeast Asia — and has led strategy, business development, and partnerships for major PH and international organizations.

Recognitions

  • Top 10 Chief Strategy Officer in the Philippines (CEO Insights Asia, 2023)
  • Top 10 Business Strategy and Motivation Creator (Favikon, 2025)
  • MSc. Strategic Management (cum laude), Rotterdam School of Management

He has worked closely with:

  • European companies entering Asia
  • PH conglomerates
  • Government offices
  • Fast-growing SMEs and startups
“My mission is to help organizations build strategies that work on the ground — not just on paper.”
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The B.R.I.D.G.E.™ Market Entry & Strategy Method

A proprietary system for guiding organizations entering or expanding in the Philippines.

B

Benchmark Market & Industry Trends

Conduct market research, feasibility studies, and competitive analyses.

R

Risk Assessment & Compliance

Identify legal, regulatory, and operational risks.

I

Identify Opportunities & Partners

Connect with vetted partners, suppliers, agencies, and stakeholders.

D

Design Entry Strategy

Build your entry roadmap, pricing, positioning, and GTM strategy.

G

Go-to-Market Execution

Support company registration, partnerships, hiring, and rollout.

E

Evaluate & Adapt for Growth

Monitor results, refine strategy, and scale operations.

This framework gives European companies a clear, culturally aligned, and execution-ready pathway into the Philippines.

Our Core Services

Market Feasibility & Advisory

For firms exploring the PH as a potential market. Includes feasibility, risk scanning, competitor review, regulatory assessment, and initial recommendations.

Step-by-Step Market Entry Playbook

Full strategy planning for entering the PH market.

Execution & Local Partnerships

Hands-on support in permits, compliance, local hiring, project management, and expansion.

Strategic Planning & Business Roadmapping

For PH organizations or EU companies already operating here or looking to expand.

Ongoing Advisory (Retainer)

Trusted advisor support for leaders navigating expansion or operations.

Request a Proposal

Value You Can Expect

  • Clear market understanding
  • Trusted on-the-ground guidance
  • Faster and safer entry into the PH
  • Stronger partnerships and local integrations
  • A strategy that works in real-world PH conditions
  • Better decisions with less risk
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Leaders & Organizations We’ve Supported

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1
Market Entry for EU Firm
Helped a European company assess PH viability, build a partner network, and develop its entry roadmap.
2
Strategic Planning for Corporate Shared Services
Facilitated strategic alignment and business planning for a PH conglomerate division.
3
Expansion Advisory for Multi-Market Startup
Supported leadership with strategy, positioning, and partnerships across PH, EU, and AUS segments.

What Happens When You Book a Consultation

  • We discuss your goals, interests, and expansion timeline
  • You receive an initial diagnostic + recommendations
  • If aligned, we propose the relevant engagement
  • We begin feasibility or entry planning
  • You receive ongoing support from strategy to execution

Expand With Confidence. Grow With Purpose. Succeed With Clarity.

Whether you’re exploring the Philippines or ready to establish your presence, Cornerstone Strategy provides the guidance, insight, and execution support you need to enter and grow successfully.
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